In Summer 2023, Blockchain Association launched Crypto. Here for Good.
This page showcases the many use cases of crypto and all the good that crypto enables. Crypto is much more than currency. We must guarantee that American entrepreneurs have the freedom to use crypto so they can continue to innovate and revolutionize our world.
The page highlights different stories showcasing crypto’s many use cases and how crypto is furthering inclusion, humanity, creators, and freedom.
Research and Discovery
• Conducted in-depth interviews with stakeholders to understand core values, mission, and key messaging.
• Analyzed the target audience to identify preferences, expectations, and potential pain points.
• Researched industry trends and best practices, studying competitor websites for insights.
Design and Development
Visual Branding:
• Developed a visually striking and memorable brand identity that combined elements of blockchain aesthetics with a warm and approachable color palette.
• Designed a distinctive logo symbolizing the organization's commitment to positive change through cryptocurrency.
Information Architecture:
• Created a user-centric navigation structure, ensuring an intuitive and seamless journey for visitors.
• Prioritized storytelling through impactful visuals and concise, compelling content.
Responsive Web Design:
• Ensured the website was fully responsive, providing an optimal user experience across a range of devices, with particular emphasis on mobile devices.
User Testing and Iteration:
• Conducted extensive usability testing with diverse user groups to gather insights into design, navigation, and overall user experience.
• Iteratively refined the design based on user feedback, ensuring a human-centric approach.
Launch and Beyond
• Executed a successful website launch, supported by a strategic marketing and outreach campaign.
• Implemented a robust content management system (CMS) empowering CryptoHereForGood.org to easily update and maintain content.
• Utilized analytics tools for ongoing performance monitoring, user behavior analysis, and continuous improvement.
Results
• The new landing page garnered member acclaim for its visually appealing design and user-friendly interface.
• Achieved increased user engagement and community participation through integrated social features.
• CryptoHereForGood.org established itself as a prominent player at the intersection of blockchain technology and social impact.
This case study serves as a testament to the successful collaboration between design, development, and the organization's vision, resulting in a digital platform that not only meets functional requirements but also resonates deeply with the mission and values of CryptoHereForGood.org, driving positive change within the cryptocurrency and blockchain community.
